The store was initiated by a group of earth-loving friends as an environmentally & socially conscious venture in Dharamshala, HP. It is working towards raising the collective human consciousness via food to begin with, our products being procured via carefully selected NGO partners, rural communities & a number of individual artisans along with some socially conscious businesses.
We wish to bring the rural communities in the forefront of the business to consumer model, supporting & educating farmers via workshops and online events. We believe that a conscious farmer is the root of a conscious nation, and a community way of living is key to convert this belief into actuality. As part of our business model, all profit goes back to support and develop more such conscious & expansive projects. We also focus on building a community of conscious consumers.
This is a brand with a personalized service, a brand that stands for co-operation rather than competition. Having served you for more than 10 years with our most authentic product catalogue, we have finally decided to go digital. With a complete visual makeover, our products are finally available to be shipped across India.